About Us

Rolex Initiative

Rolex Initiative is a female-led organization founded by Enid Mirembe a former Miss Tourism for Busoga region 2015/2016, like any other beauty pageant the Miss Tourism project, offers the girl child an opportunity to showcase their potential beyond beauty.

Our Story

Like the popular saying ‘’it only gets clearer as you start drawing’ we started an anonymous journey with a single stride. In 2017, we officially incorporated Rolex Initiative as a social-economic enterprise entity with the festival becoming our flagship product.

Our Vision

is to be the leading answer to Culinary Tourism and Capacity-building for the shadow economy in Africa!!!

Our Mission

‘’Promote Culinary Tourism and improve the lives of those involved’’

What We Do

To promote Rolex as a National meal identifier for Uganda, ensure an increase in hygienic meal-making to reduce food contamination, and offer financial inclusion for fast food street vendors in Uganda.

Core Values:

Greening Businesses

Rolex Initiative continues to be Environmentally Dependent and Environmentally Serving.

Gender Inclusion

Females form a larger portion of the 167 million informal Culinary Artisans in Sub-Saharan Africa. Therefore female participation is highly recommended and encouraged.

It’s equally crucial to note that Rolex Initiative is a Female-Led enterprise.


Transformation of the shadow economy into a formal industry through building Legal & Safe working environments, Financial inclusion, and Inclusive Sustainable Culinary Tourism Development for All


Producing consumer centric products and services is core of our DNA with a focus on ICT, ‘’who moved my cheese ‘’ favourite read that guides us.

Our Team

Enid Mirembe

Enid Mirembe


Rolex Initiative is a female-led organization. Enid Mirembe comes with experience in journalism and public service. Rolex Initiative is a result of a beauty pageant, Miss Tourism Busoga 2015-2016 that she won beauty with brains is what defines her.

Mukwaya Jonah Nalebo

Mukwaya Jonah Nalebo

Co-founder & Managing Director

Mukwaya Jonah Nalebo is a Journalist & Marketer by training passionate about strategy and strategic marketing. Holds a bachelor’s degree in Mass communication & a Postgraduate Diploma in Marketing Management.

Steven Waka Mukwaya

Steven Waka Mukwaya

Finance Manager

Articulate, focused and capable Accounting professional who has a history of providing consistent leadership in the financial discipline. He holds a bachelors’ degree and more than five years’ experience in Accounting, and part professional certification in CPA.

Clare Zawedde

Clare Zawedde

Administration and H.R

Clare Zawedde holds a bachelor’s degree in Social Development Studies. She actively brings on board massive mobilization skills and administrative policy implementation to the organization.

Byansi James

Byansi James

Digital Comms Manager

He has vast experience spanning 9 years in advertising handling successful beverages, banking, insurance, telecom, betting, and social Marketing clients.
He manages our digital and all graphical impressions designes.

Mrs.Muwanguzi Lydia Okirya

Mrs.Muwanguzi Lydia Okirya


Holds a Diploma in Hotel & Institutional Catering of Makerere Business School.
She has work experience of over 14 years in the Food Industry and worked with Sheraton Kampala Hotel as Assistant Banqueting Food preparation and Service Manager under Food and Beverage Department.

A trainer in personal Hygiene, Food Safety, Preparation and Service

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